He’ll report to Adobe’s chief business officer of digital media David Wadhwani, whom Field met through Greylock, an investor in Figma. Like many, he grew up using Adobe and the chance to help reinvent its software is inherently exciting. But Field is most excited about scale, using Adobe’s resources and expertise to reach more users. “There was a joke that if you lived in Australia, it was cheaper to fly to the States to buy the software and stay for a holiday and then fly home, than it was to just buy the software in Australia,” Barker said.įigma’s price tag is $20 billion, so clearly that’s a hefty incentive. Prices for Creative Cloud kept increasing. The company has a reputation for mistreating customers when it comes to canceling subscriptions. Plus, under the leadership of CEO Dylan Field, Figma made a point of relentlessly connecting with customers - Field’s conversations with users eventually led to collaborative whiteboard product FigJam.Īdobe, while the stalwart in the design industry, was clunkier when it came to collaboration on its Creative Cloud products. The browser-based software made UX/UI collaboration seamless. “I’m hearing all these jokes over here now that we lost the Queen last week, and we’re losing Figma this week.”įigma has been a constant companion to designers over the past few years, exploding in popularity over the course of the pandemic. “We joked that we were all going to start wearing black,” Barker, who’s based in England, said. As the team realized it was real, the mood on the call grew grim. Ollie Barker was on a call with his design team at payroll company Pento when the Adobe-Figma acquisition news broke.
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